Now, if you haven’t heard the term “activewear” then you may be living under a rock. Activewear is a term used to describe sportswear such as yoga leggings, trainers, sports bras, caps and more. The activewear trend became popular, globally, in the early 2010s with people sporting this range of clothing beyond gyms for everyday lifestyle activities like running errands, going shopping or just hanging out at home.
You’re probably familiar with Nike, Adidas and Puma among other world-renowned brands however, African-owned activewear brands are on the rise and are proving to be just as good, if not better, than their mainstream counterparts. We all know how important it is, especially in the current climate, to support black and African-owned businesses so in this article, we highlight three African-owned brands to inspire you to achieve your best body or simply to hang out leisurely in with comfort and style. Let’s support these and many more African-owned brands to ensure they gain a firm seat in the global activewear space.
Yoga Konga is an activewear brand inspired by kemetic yoga (an Ethiopian form of yoga), African textiles and artisanship. Founded by Isa Konga, daughter of a father from Congo and Angola and a mother from Germany, the line is perfect to wear for yoga, at home, while running errands or to any sporting activity.
Lulafiit is an Ankara-themed athleisure brand. Founded by Nigerian-born Kelachi Onyebuchi, Lulafiit’s unique pieces are bridging the gap between traditional African textiles and modern sportswear styles. Their vibrant African-print pieces are perfect for working out or hanging out at home in style.
JCN Fitwears is a Nigerian-owned activewear brand with stylish pieces to get every head turning in the gym. From cross back pieces to stylish, well-fitted high-waisted workout leggings, their pieces are certain to help you get fit in comfort.
AK Healthy, founded by Nigerian Author and Wellness Coach, Amara Kanu, flaunts a slogan that aims to help empower women through their activewear line. Their stylish and colourful pieces are sure to inspire you to achieve your best body. In addition, they offer sizes up to a UK 22, ensuring that no one is left behind on their journey towards their best self.
Culture Fit aims to represent West-African culture through the patterns of their activewear pieces. From sports bras to leggings and even yoga mats, their pieces are sure to get you in the mood for a workout any time!
Let us know about any other African-owned activewear lines in the comments section below!